Writing
Thoughts on paid ads, SEO, and marketing systems that scale.
LinkedIn Insights
Campaign breakdowns and marketing lessons, shared as they happen.
Posts by Saugat Sankar- Meta Ads Case Study
$5.71 Meta Ad Campaign: Generating 295 Leads at $0.02/Conversation
Lookalike audiences are effectively phased out by predictive ML models. Attribution now only counts direct link-clicks, while video views or page likes are classified separately. By auditing landing pages for multi-modal policy compliance and switching to high-intent Direct-to-WhatsApp messaging, we delivered extreme lead gen on a tiny budget.
$0.02 Cost6.84% CTR295 LeadsRead on LinkedInopen_in_new - Marketing ROI
The Measurement Gap: Why Small Businesses Struggle with Marketing ROI
Small businesses don't have a marketing problem; they have a measurement problem. Standard campaigns and posts happen constantly, but without technical CRM integrations linking ad spend to actual closed customer revenue, companies make big choices on opinions rather than hard numbers.
Tracked CACAttributed ROI100% DataRead on LinkedInopen_in_new - Lead Response
Why Hot Leads Go Cold Before Anyone Calls Back
The follow-up to our case study: the biggest challenge isn't getting leads; it's the post-generation gap. When hot leads land in paper notebooks or shared inboxes without automated lead ownership rules, companies bleed money in the massive un-monitored space between lead generation and sales close.
Immediate Response0 Leads MissedAutomatic RoutingRead on LinkedInopen_in_new