Featured Projects
Marketing systems and campaigns that drove real results for clients.
Global Buyer Outreach System
Internal Outreach & Reporting System
Turning Cold Leads Into Tracked Conversations
NP Rugs and Jemu Home needed a reliable way to reach international wholesale buyers and know whether the outreach was actually working. A single-purpose email tracker wasn't built to run multi-step outreach or report on results.
I built an internal system that runs multi-step outreach to wholesale leads across the US, UK, and EU, tracks who opens, clicks, or goes quiet, and pulls website and search performance into one place. It includes an assistant that answers questions straight from the brands' own data.
Email Outreach
- ▶ Multi-step sequences
- ▶ Open & click tracking
SEO & Traffic Reporting
- ▶ Search Console + GA4
- ▶ AI data assistant
Linkway Cargo
Logistics Aggregator & Tracker
Built and deployed a backend system to aggregate and track packages globally. By integrating tracking APIs from major international and national cargo companies, the platform gives clients one dashboard for tracking every shipment instead of checking each carrier separately.
Analytics & Attribution Core
A single reporting layer that pulls marketing spend across 5+ channels into one place, so ROI is based on real numbers instead of guesswork.
Cross-channel spend ingestion
First-touch / Last-touch modeling
Automated executive reporting dashboards