Automating Lead Execution for an
Emerging EV Scooter Brand
I built an automated lead-routing system for MetaEV, an emerging 2-wheeler EV scooter brand in Nepal, that generated NPR 600,000+ in closed revenue from a $400 marketing budget, cutting lead response time from hours to under 30 seconds.
This case study examines the overhaul of a lead follow-up system using a connected reporting system to integrate AI-assisted automation.
Last updated: July 2026
Task Completion
Lead Retention
Value Generated
Marketing Budget
The Challenge: Losing Customers to Waiting
Imagine a bustling store where hundreds of potential customers walk in every hour, but there's only one person at the front desk writing down their names on paper. That was the reality for our client, MetaEV, an emerging 2-wheeler EV scooter brand. They were capturing valuable leads across Facebook, LinkedIn, Google, and their own website, but processing them was entirely manual.
The core problem was human delay. It took hours, sometimes days, for a lead to be reviewed, sorted, and handed to a salesperson. In today's fast-paced world, if you aren't responding in minutes, your customer has already moved on to a competitor.
Slow, manual handling meant the company was losing massive amounts of "Hot" leads simply because they couldn't respond fast enough.
timerThe Latency Benchmark
The Solution: Automated Enquiry Handling
We built an automated system that works 24/7. It instantly catches new leads, reads their intent, and routes them to the exact right place without a single second of human delay.
1. The Central Hub
No more scattered spreadsheets. Our custom system instantly catches a lead the millisecond they hit "Submit" on a Facebook ad, LinkedIn, or the official www.metaevnepal.com website (which I developed and directly integrated).
psychology2. AI Lead Sorting
Think of this as an AI assistant reading the customer's mind. It reviews the lead's information and instantly decides: Are they Hot (ready to buy), Warm (interested), or Cold (browsing)?
3. Instant Action
What happens next is automatic. "Cold" leads are put on an email list for nurturing. "Hot" leads? The system instantly texts, emails, or Slacks the best-performing salesperson while automatically saving the lead's profile into the main database.
Hot Lead
Sales Alert
How We Built It For Success
To ensure the new system actually helped the sales team (instead of confusing them), we followed a simple, practical approach to rolling it out.
1. The Blueprint
Mapping exactly where leads come from and mapping out the perfect response journey for each type.
2. AI Training
Teaching the AI the specific difference between a 'ready to buy' lead and a 'just looking' lead for their business.
3. Integration
Plugging the new automated system securely into existing databases, company chat tools, and the custom www.metaevnepal.com frontend.
4. Live Action
Turning it on and ensuring sales reps got instant, high-quality notifications without lifting a finger.
Zero Lost Leads, More Closed Deals
By putting this automated "digital receptionist" in place, we eliminated human error and delay. Every single person who shows interest gets exactly what they need, instantly.
The sales team stopped wasting time sorting through bad leads or slow spreadsheets, and started focusing entirely on people who were ready to buy. The result? A lead-to-close tracking system, and a realistic generation of 600K+ NPR secured with only a $400 marketing budget.
From Reactive to AI Leader
Automated execution as a prerequisite for survival.
Saugat Sankar
Head of Operations